Meta’s 2026 Rule: No General-Purpose AI Assistants on WhatsApp Business

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Through 2026, Meta’s direction is clear: WhatsApp Business AI should serve your bookings, catalog, and support — not host a general-purpose assistant as the main product. Scope the prompt, refuse off-topic asks, and keep a human path.

Safe scope template
“You only assist [Business]. Allowed: products, approved prices, shipping, appointments, order status. Off-topic: politely decline and offer a human. Never invent prices. Escalate refunds/anger immediately.”
Launch checklist
- Knowledge from your docs only
- 50 off-topic test asks
- Documented human keyword
- Weekly audit of sensitive replies
- Separate test number
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Frequently Asked Questions
Can I still use GPT?
Yes as the engine for your business-scoped agent — not as a general assistant product on WhatsApp.
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