Meta WhatsApp Business Pricing 2026: What Changed on October 1

Meta updated WhatsApp Business Platform pricing effective October 1, 2026. This is official policy — see the developer pricing documentation.

Three things businesses should know

• Service messages in the 24h window: 1,000 free per phone number monthly, then billable.
• Utility templates (order updates): always billable, even inside the support window.
• Rates depend on the customer’s country, not your company location.

Full guide on Omdaa

We published a reference page with Arab country rate tables, before/after comparison, FAQ, and an interactive calculator.

→ WhatsApp Business pricing 2026 (guide + calculator)

Sources

• WhatsApp Business Platform pricing
• WhatsApp Business FAQ